This post originally appeared on the American Express OPEN Forum, where Mashable regularly contributes articles about leveraging social media and technology in small business. While Facebook marketing is on the rise among small businesses, many are still struggling to master the basics. “Many people have difficulty with just the basic Page set up,” says social [...]
One of the most striking examples of an evolutionary “arms race” occurred, and is still occurring, on the great open savannahs of Africa, where herds of antelope, wildebeest and other herbivores roam, preyed on by lions, leopards and cheetahs. Here the evolution of one species drives the evolution of another. As wildebeest grew larger horns [...]
One key area of BizziBiz focus for every marketer should be their presentation skills. Whether you are a new employee or a seasoned marketer, you should continue to strive to deliver informative and engaging presentations. “Corporate Storytelling” uses marketing and communications to leverage the power of stories – the profound effect stories have on people. [...]
Practically everyone is on Facebook. That means it’s the perfect way to reach your audience, right? It can be, but let me assure you that it isn’t as easy as it sounds. A lot of things have to happen before people hit the “like” button on your page. And even then, you have the arduous [...]
Not all marketing activities are performed with the purpose of generating sales. There is another type of marketing which is about communicating a social message. The social messages are messages which bring the public’s attention to a cause or to a plight. Social marketing and social advertising go hand in hand. Marketers Philip Kotler and [...]
I’m sure that many individuals, agencies, enterprises and marketing firms such as Bizzibiz would agree that it is of vital importance to have an internet presence. In the electronic era that we live in, consumers are either searching for a service or product online, or doing research on a specific corporation and the services they [...]
Why have you joined the social media world? Some social networkers are there for purely egotistical reasons. They don’t want to engage in the conversation. They simply collect followers and friends in order to have bragging rights every time they collect another thousand. But connecting, following or befriending just anyone dilutes your influence and standing [...]
We are looking for freelance SEO content writers to work as contractors for us. You would be writing articles and blog posts to provide content with SEO value and back-links for our clients. This is a great opportunity to make some side money from home and is a job that can be easily worked around [...]
Bizzibiz, a Scottsdale, AZ-based digital marketing company, is immediately seeking a creative, motivated, and energetic individual who has demonstrated capabilities with user-experience (UX) and conversion rate optimization (CRO). Join our highly collaborative and innovative team in helping us develop ideas, deliver strategies, and assist in the execution of all things user-experience for our small- to [...]